12th Portuguese Box-Office Analysis

It was expected, this result, in this week. A drop in the number of spectators from 309125 to 212319. That´s a 31% drop. but we have to consider that we had a National Holyday in the 1st of november so that explains the biggest number of people.
But this is still a great weekend and cinema is here to stay.
In Portugal it happens th inverse of what´s happening in the U.S. At august and September (beach Months) the number of people going to the movies goes down big and they only get back to hit October and November and so that´s what´s happening now.

History was about to be made but for 1017 spectators, it didn´t happened. A portuguese movie at the top spot. Maybe next week. A guy can dream, right?

We are considering the week from 3 to 9 of November.

Legend

Position/Movie

Theather Count

Spectators (Week)

Percentage of spectators drop(-) or Rise (+)

Spectators (Total)

Week of Release

.

1. The Legend of Zorro

50

41657

-53%

133753

2nd Week

.

2. The Crime of Father Amaro

26

40640

-24%

95817

2nd Week

.

3. Doom

38

25065

-

25065

1st Week

.

4. The Constant Gardener

19

21129

-

21129

1st Week

.

5. Wallace & Grommit: The Curse of the Were-Rabbit

43

18110

-62%

66434

2nd Week

.

6. 40 Year Old Virgin

34

16258

-45%

169250

6th Week

.

7. In Her Shoes

30

16028

-

16028

1st Week

.

8. The Amytiville Horror

25

13489

-45%

57774

3rd Week

.

9. Lord of War

20

11035

-44%

31780

2nd Week

.

10. The Longest Yard

27

8638

-55%

50202

3rd Week

.

Despite the big drop (we are talking in the 53% range), "The Legend of Zorro" maintains the top spot and the crown of number 1, for the second straight week. Sword fighting and the old nostalgia feel of Zorro, got again the best of people. But for only 1017 spectators when next week number two was 40000 people away.

.

The New openers:

.

At number 3 we have the first opener of the week. And it is "Doom". The adaptation of the legendary "shoot em up" got 25065 spectators. A not very good opening, considering it´s november. The only curiosity i see in this movie is the possibility to see the movie the way we played the game. But for that i would prefer to command the soldier. Maybe if they install a joystick at the theather i go see it. At least it would have a short and bloody death. Everybody would have they´re minie movie. For some short for others too long...Ohh yeahhhhhhhh.

.

We have the next opener right at the next spot, number 4. "The Constant Gardener" by Fernando Meirelles, seen by yours truly had a fantastic opening at half the theather count from doom it got 21129. Considering it´s not the type of movie loved by portuguese movie audiences, i see that we are getting more and more exquisite in our box-office needs. We are not only a country of explosions anymore. Give us politics and love anytime. We love it too...

.

"In Her Shoes" got a number 7 spot. Considering i predicted the number 4 for them, i would have to say i mistook "The COnstant Gardener" with "In Her SHoes". I guess just Cameron Diaz is not enough anymore. They say this isn´t a chick flick but who are we kidding??? Only chicks go see it. What about the other half of the box-office?

.

The consecutive Players:

.

At number 2 "The Crime of Father Amaro" was about to make portuguese box-office history. I don´t have the data but it was a long time that a portuguese film was at the top of the box-office. Maybe since "Tentação" de Joaquim Leitão. An that was in the beginning of the 90´s. Maybe next week history will be made. Not that this movies is the best done in the last years but just the most talked about for long..."Dark Night" of João Canijo should had the crown of the biggest movies in years. It just missed in spectators but the film is great.

.

At number 5 "Wallace & Grommit":The Curse of the Were-Rabbit", got (undeservedly) one the biggest drops ever at 62%. That ´s bit too harsh for the Aardman Studios. They deserved a smaller dr

.op considering the great movie they made. This is not a discardable movie. It´s a very good one.

"40 Year Old Virgin" is still in the top spots for the 6th straight week. This time at number at number 6 with 16258 spectators and a 45% drop. It should maintain in the top 10 for one more week but after taht it´s bye bye. Impressive box-office none the less.

.

As the only horro movie at the top 10 (at number 8) we have "The Amytiville Horror". With a 45 % drop in it´s 3rd week it is bound to leave the box-office next week. And maintain the average. At the fourth almost every movie leaves the top 10 spots. Like more than 50% of them.

.

War, War, War. We are tired of seeing it at T.V so we don´t want to see it at the movies too. "Lord of War" is getting that treatment so it is droping fast at 44% and should not last a 3rd week in it. Some go away sooner.

.

Finally at number 10 and the last spot "The Longest Yard" The most dispointing run of a Adam Sandler movie at the Portuguese box-office. They tend to be huge hits but american football really isn´t one of our priorities. Only 0,00001% of the portuguese know what it´s about. And that means me and my brother. My brother is the big kahuna of american football in Portugal.

So the audience isn´t that big. Even in a Adam Sandler movie.

.

Next Week:

.

- "Flightplan" (will probably and almost surely get the top spot.Only if there is a portuguese miracle who would impend this happening)

- "Elizabethtown" (will get a top 10 spot. The one it will get still not sure. But the top 4´s seem out of reach. This is beeing viewed as a chick flick and look what happened at "In her shoes")

- "Arsene Lupin" (it a slim chance but a top 9 or 10 spot is possible. This is a french movie so the chances are always slim)