35th Portuguese Box-Office Analysis

It´s number 35th of what you know.

Box-Office number here in Portugal.

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And yes, we have a new number one, after two weeks at the top from "Ice Age:The Meltdown".

And which one is it?

Let´s just say it´s from a ver influential filmaker. And that about does answer the question.

If you didn´t you will know in a while, just continue reading.

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And after six weeks going up, we have a week going down, 12% to be exact. The top ten films managed 347890 spectators. A strong week, but according to ICAM, the cinema is in a bad state with the last three months loosing 10% of it´s audience last year. And that was already a bad year. Dire times indeed for cinema all around the world.

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We are considering the week between 13 to 19th of April

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Legend

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Position/Movie

Theather Count

Spectators (Week)

Percentage of Spectators Rise(+) or Drop (-)

Spectators (Total)

Week of Release

1. Inside Man

47

90697

-

90697

1st Week

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2. Ice Age:The Meltdown

58

75942

-47%

374009

3rd Week

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3. Failure to Launch

39

38027

-44%

105508

2nd Week

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4. Basic Instinct 2

43

34862

-50%

104837

2nd Week

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5. The Wild

36

31776

+1093%

34439

2nd Week

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6. Date Movie

25

26264

-

26264

1st Week

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7. Hostel

20

16384

-

16384

1st Week

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8. Below 8

29

14368

-42%

39252

2nd Week

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9. Nanny Mcphee

31

13726

-52%

112389

4th Week

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10. Casanova

27

5394

-62%

85973

4th Week

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The Champion:

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And the influential filmaker is Spike Lee. Ofcourse, guessing the movie is now easy, since it´s the only Lee movie that actually made some kind of money. The man deserves it, also.

It´s "Inside Man" with 90697 spectators. A very strong opening, in the thriller market. The strong cast, filmaker and story made it a sucess that is entirely deserved. Bring it on again Mr.Lee, comercial or not we see it.

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The New Players:

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At number 6 we find a player that underplayed more than i expected, "Date Movie". With only 26264 spectators this are bad news for the stupid going people market. It´s doesn´t get it here in Portugal. The only exception is "Scary Movie" as we will see next week. I´ll just run far away from theathers that exibit this films. Far Far away.

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"Hostel", the groos out horror fest of the week gets neglected by the audiences. And we are talking horror, a genre very appreciated in this parts. Even the Tarantino didn´t help it sell. And Slovakia isn´t happy about it. I wonder if it will open there. That would be ironic. It got 16834 spectators. Very weak indeed.

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At number 15 the last opener is "The Ice Harvest" with 1523 spectators. As i said, this would go pas under the audience radar and the numbers prove it. It could be the best film of the world and it wouldn´t stand a chance in the market onslaught. Will disapear very rapidly of our theathers and minds.

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Next week we will Have:

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- "Firewall" (this is it for Mr.Ford, if it doesn´t get audiences the man will disapear. Maybe a number 6 opening in the 20000)

- "Scary Movie 4" (will open big. I don´t understand it but people like it. Not all. Number 2 in the 50000)

- The other ones don´t stand a chance and they are "Lisboetas", "Lie with Me" and "Keeping Mum"

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See ya next week.

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Good Night and Good Films