57th Portuguese Box-Office Analysis

Hello, and finally we are back for the next weekly (a little bit late) but I believe the excuse is a good one. It’s very difficult to have internet in the middle of the Sahara desert but now I think once in a while I can update the box-office in Portugal although I’m not actually there (I’m in Libya if anyone cares) I’ll try to release some more as long as the work allows me too.
It’s a little bit late but just not every week because I can’t.
The top ten films conjured 169415 spectators to it’s seats. That a big drop of 27% since last week and one of the worst weeks of the year.


No big changes in the front place, it maintains it’s spot, but the top three as actually changed with a rise of one film and the release of a new one. Overall it was a down time week due, especially to the weak openers and the big drops for almost all other movies, except one. But that will be confirmed in just a moment in the box-office below.

Let’s check it out.

This report concerns the week between 14-20 of September.

Legend

Position/Movie
Number of Theaters
Number of Spectators/Week
Average per Theater/Week
Comparison with Last Week’s Number of Spectators
Number of Spectators/Total Run
Week of Release
1. You, Me and Dupree
42
37850
901
-39%
194349
3rd Week

2. Volver
20
23577
1179
-9%
49571
2nd Week

3. My Super Ex.
26
21443
825
-
21443
1st Week

4. United 93
19
17719
933
-36%
159258
4th Week

5. Garfield: A Tale of Two Kitties
44
17279
392
-47%
175948
4th Week

6. The Sentinel
28
14797
528
-26%
59777
3rd Week

7. Little Man
21
13462
641
-27%
31792
2nd Week

8. An Inconvenient Truth
6
8915
1486
-
8915
1st Week

9. Miami Vice
30
8631
288
-41%
298371
7th Week

10. Pirates of the Caribbean: Dead Man’s Chest
22
5742
261
-45%
626383
9th Week

The Champion:

And for the third straight week we got yourselves the same winner. “You, Me and Dupree” gets the top spot again, thanks to the small openings of the new films. With 37850 spectators it managed to gain a lot of advantage over the rest of the competition. This means that comedies are in a upper mood in Portugal. Every country needs to laugh, no matter the times. And for now we just have this film.

The New Players:

The first new opener we find at number 3, “My Super Ex.” With 21443 spectators and not very good average of 825. A bad opening for a movie that did nothing to get it’s audience. Is this a super hero movie, a comedy or a romance? When people don’t know what they are getting into they just don’t get in. And why not Dupree besides this new film? The answer is mostly yes.

At number 8 we find and unexpected and very strong opener. It’s the Al Gore inspired movie “ An Inconvenient Truth” that figured out how to get it’s audience inside the theater. With not much big of a fuss it penetrated, even, some theaters where it’s not common to see documentary features. Like in big malls. I guess people really have an ecologic conscience. And this is a problem for the future even if you listen to it we will still suffer the consequences.

In number 13th the last attempt of an actor to direct a movie. This time it’s Andy Garcia with his beloved, “Havana”. Of Cuban origin this must be a special film for him. But that doesn’t mean everyone else will like it. I say he still has a lot to learn. But maybe someday he will get there or not. It managed 5008 spectators for an average of 835. An ok opening for a ignored film by the press.

Finally, “A Few Days in September” with Juliette Binoche and relating to the famous 9/11 but that starts to feel to much crowded with films. A little rest would make it good for everyone involved. And I know, for sure, that much more films of 9/11 are coming our way. Somebody helps us. We need a different view of the subject. His this film it? Will check it but…It opened to 2304 spectators in just 5 theaters.

The Winner of the Week:

This week most impressive film has got to be Almodovar’s latest with “Volver”. On a week with, usually, very high drops for every film, “Volver”, managed just a 9% drop to above 23000 spectators. A very strong second week that gave her (it’s definitely of the feminine side) the second place overall behind Dupree.

The Looser of the Week:

It can only be “Garfield: A Tale of Two Kitties” with it’s disappointing drop, on it’s 4th week, of 47%. On a usual bid dropping week, the most famous cat of the world, got kicked to 17279 and the 5th position overall (minus 3 since last week). So we have a winner, err I mean a looser, justified by it’s numbers. Even if this second attempt at Garfield is much better than the first and it’s doing a very good run, overall.

See you next week. I Hope.

Good Night and Good Films.