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Monday, December 11, 2006

58th Portuguese Box-Office Analysis

This is being written in the middle of the Sahara, if you don’t know it already. And seeing all this dust and wind and cold (during the night) is really an interesting experience. Now let’s get to business, and that means movie business.

The first thing that comes to my mind is a big opener and a new number one. One that, looking at the openers this week, was expected and proves that the event of 9/11 is still very much present in our minds.
After “United 93” we have the second big opener of this subject but this time on a bigger scale.
On the other hand we have an expected bad opening but was not expecting one this bad. The subject is not very known here in Portugal or I maybe say that almost 95% of the population never heard about it. But still…It has got Will Ferrell and Sacha Baron Cohen (Ali G, Borat, hello…). Which film it is? Come on, you have to know if you are reading this.
The drops were acceptable for a strong week. We had 244615 spectators for the first ten movies. A increase of 44% comparing it with last week’s top ten. A good week, thanks to a big opener and some strong hold-ups. And even some rises when comparing to last week numbers.

Now let’s get back to this week’s numbers.

This report concerns the week between 21 to 27 of September.

Legend

Position/Movie
Number of Theaters
Number of Spectators/Week
Average per Theater/Week
Comparison with Last Week’s Number of Spectators
Number of Spectators/Total Run
Week of Release

1. World Trade Center
54
116997
2167
-
116997
1st Week

2. You, Me and Dupree
43
29385
683
-22%
223734
4th Week

3. Volver
19
18850
992
-20%
68421
3rd Week

4. Garfield: A Tale of Two Kitties
38
15271
402
-12%
191219
5th Week

5. My Super Ex.
29
14918
514
-30%
36361
2nd Week

6. The Sentinel

29
11597
400
-22%
71374
4th Week

7. United 93
19
10575
557
-40%
169833

5th Week

8. Little Man
18
10561
587
-22%
42353
3rd Week

9. An Inconvenient Truth
6
10033
1672
+13%
18948
2nd Week

10. Havana
7
6428
918
+28%
11436
2nd Week

The Champion:

And the champion is, “World Trade Center” the last take on 9/11, by the hand of Oliver Stone, and this time without the usual polemic or politic views of Mr. Stone. The man was criticized by it but I ask why? Can’t he do a film without political commentary? This is just a movie related to a real time occurrence. And in a very personal way. The last two people to be taken alive from the Twin Towers debris. I find it a very nice way to honor all the dead. Thank you Mr. Stone for your view.

The New Players:

In a film I never heard about before we find the 11th place “The Eye Collector” A Z-grade movie finds it’s way, yet again, to Portuguese movie theaters. They just love this sunny country, ohhhh yes. It’s just that I don’t like other people’s garbage. Could the film be good? Maybe, but it’s still other people’s garbage.

Finally, and by the way, what a bad opening for this film. In 18 theaters it just managed 4946 for an average of 275, the lowest of the week. With this it’s fair it should also get the looser prize of the week. Nascar, “rednecks” and comedy in Portugal don’t mix. We just don’t get the joke. At least 95% of us. The other 5% find it very funny. I will check it out. It's "Talladega Nights:The Ballad of Rick and Bobby".

The Winner of the Week:

We have to give it up to two films especially. The first one is Andy Garcia dream come true, the film “Havana”. I guess he struck a cord in the Portuguese soul with this week 28% increase in number of spectators. The other one is the documentary that is making many headlines and, in Portugal, lots of spectators. It’s already one of the top 5 documentaries of all time here and should get to number 2 behind the all mighty “Fahrenheit 9/11” from Michael Moore but that’s in another context. In this time of big changes, something has to change in environment terms. And fast. This film could really help out the problem. At least it’s waking up people.

The Looser of the Week:

One I already talked about “Talladega Nights: The Ballad of Ricky & Booby” with it’s disappointing run and even more the 235 average on opening week. Arghhhh. A reason for the distributors to say. Forget this time of American way movies here. Nascar, rednecks, etc, don’t get in here. Or even American football. It’s just not our territory.
The other looser as to be “United 93”. After being a winner in it’s first week, it suffered, in it’s 5th week, the opening of a new 9/11 film. It was an expected event but it was still the worst drop of the week, hence the prize it gets.

That’s it for today.
See you next time with more box-office talk.

Good Night and Good Films.

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