65th Portuguese Box-Office Analysis

Hello and Welcome to another box-office Analysis. This is, already, number 65. I never thought I would hold on for so long. I will try to continue the work as long as I can. It´s not the best but at least it exists…

In this week we have lots of news. Two of them are at the top three. We have a new number one. The return of a big Hollywood master. Yes, that can be two at least. Or maybe even more. But this one is one that doesn’t get much love from those parts. Now the answer is very easy. Just check the table below to see if you guessed it.
And the other is a new entry, coming from Europe, a co production, of an international best-seller. But as for what critics are concerned, the film is not that good. It is even being called gratuitous. Despite the few theatres it is in, it´s having very good average results.
There is only one more film opening and only at number 16.

Let’s go directly to the numbers of this week.

This report concerns the week from 9 to 15 of November.

Legend

Position/Movie

Number of Theaters

Number of Spectators/Week

Average per Theater/Week

Comparison with Last Week’s Number of Spectators

Number of Spectators/Total Run

Week of Release

1. The Departed
61
64869
1063
-
64869
1st Week
2. The Devil Wears Prada
46
31894
693
-36%
153989
3rd Week

3. Perfume:The Story of a Murderer
23
29971
1303
-
29971
1st Week

4. Filme da Treta
35
20358
582
-38%
239825
5th Week

5. Boog & Elliot
37
14473
391
-48%
51272
2nd Week

6. Children of Men
35
10890
311
-51%
63543
3rd Week

7. Barnyard
35
10675
305
-30%
188209
6th Week

8. The Guardian
20
7520
376
-54%
122312
5th Week

9. The Illusionist
11
6827
621
-24%
15860
2nd Week

10. Marie Antoinette
17
6674
393
-39%
60746
4th Week
.
.
.
16. Uma Voz na Noite
3
2237
742
-
2227
1st Week

The Champion:

And we have a new number one. It’s the old master Scorsese with it’s latest film, “The Departed”. It opened in more theaters than expected, 61 to be exact, and got an average above the 1000 mark. A very good result, although not very impressive in terms of Portuguese Box-Office. The U.S run was definitely better. But this is Scorsese, in what I like to call Automatic Quality. Doing what he does best in a place, he doesn’t know. It’s not Little Italy, in New York, but Boston. But he really does ok. You just have to know your cinema, and he definitely knows it.

The New Players:

At number 3, the better performance of the week is from a European Co-Production, of an international best seller, “The Perfume”. Who hasn’t read it?
It made an impressive 1303 average for a total of 29971 spectators and a top three position.
It’s just a pity the film doesn’t do justice to the book. It is not as good, and that is a fact.
If you don’t know the story, check the book. But I can already advance it’s a story of a very special serial killer.

The other only opener of the week is found at number 16. It’s “The Night Listener”. It got 2227 spectators for an ok average of 742. The latest from Robin Williams (in serious mode) got a very impressive average for a movie almost ignored by the press. A good sign for Robin Williams.

The Winner of the Week:

Yes, the prize goes to “The Perfume” because of the more than good average of 1303. Way above “The Departed” and all the other movies of the week. Due, in part, to a huge popularity of the book. It’s already in it’s 30th Edition in here.

The Looser of the Week:

One word, “The Guardian”. A drop of 54% and an average of just 376. Not the lowest of the week, but due to it’s enormous drop, it gets the prize it deserves. And being in it´s 5th week doesn’t help either.

See you next week.
Good Night and Good Films.