67th Portuguese Box-Office Analysis

Welcome back to the Box-Office analysis after a week in Milan.
It’s difficult to maintain this update of the blog concerning the box-office. I’m just doing my best but you have to understand the delay in terms of month and the time we are in.
I just don’t have the time. But I will continue to do it every time the time arises. This 67th analysis concerns the last openings of November 2006. And we have three new ones on the top 20 “Casino Royale”, the 21st Bond, “Step Up” and “Thank You for Smoking”. Different films and especially different audiences to seduce. But one of them is clearly the anticipated winner of the openings. Because Mr. Bond is still Mr. Bond.
A good week overall with a 18% increase in number of spectators in the top 10. This means 264752 spectators.

So here are the numbers:

This concerns the week from 23 to 29 of November.

Legend

Position and Movie
Number of Theaters
Number of Spectators (Week)
Average per Theater / Week
Comparison w/ last Week’s Result
Number of Spectators (Total Run)
Week of Release
1. Casino Royale
85
150580
1772
-
150580
1st Week
2. The Departed
57
26332
462
-51%
145140
3rd Week
3. Step Up
20
20522
1026
-
20522
1st Week

4. Perfume: The Story of a Murderer
22
17052
775
-45%
77899
3rd Week

5. The Devil Wears Prada
36
14071
391
-58%
201251
5th Week

6. A Special Year
15
9081
605
-36%
23317
2nd Week

7. Filme da Treta
24
8601
358
-58%
268683
7th Week

8. Boog & Elliot
35
8251
236
-36%
72463
4th Week

9. Marie Antoinette
15
5539
369
-50%
77345
6th Week

10. Barnyard
25
4723
189
-56%
203572
8th Week
.
.
.
18. Thank You For Smoking
6
2165
361
-
2165
1st Week

The Champion:

I’m Bond, James Bond. The most famous sentence of any movie in history is back. But with a different attitude. It’s the return to the old times. The times when Mr. Bond wasn’t exactly a good man. Just a man. Doing everything he could to stop the badness of the world. Even if that meant being bad. And Daniel Craig is the perfect man for the job to ignite the Bond flame that was not believable in the last films. The reality, the toughness of being a secret agent, a 00 is back. And in Portugal we agreed with a very big weekend of 150580 spectators. One of the best openings of the year (Third one after Pirates and Da Vinci Code) and an 1772 average per theater.
One of the winners of the week, for sure. It´s "Casino Royale" time.

The New Players:

Still at the top three, and a big surprise is, “Step Up” with it’s 20522 opening in just 20 theaters. A very strong average for a movie that wasn’t talked about that much. But the fever of dancing that has taken over Portugal is definitely the reason this movie is so high up in the top ten. They stepped up to the challenge of dance and embraced the movie. In a very strong way. One of the most popular among the teens of the hip hop culture.

Only at number 18 we find the last opener that is “Thank You For Smoking”. Way off the collective minds of people and in just 6 theaters it just managed 2165 spectators. The smoking is not much in people’s mind with the war in Iraq, the referendum to abortion, global warming and life in general. The result is an expected one in a week with two other good surprises like the ones I talked before. The radar was way off of this one.

The Winner of the Week:

A no brainer. This week’s winner is, for sure, “Casino Royale” with it´s amazing 150580 spectators opening and an average above 1700. It’s back to the old days for Mr. Bond. And people sure do like it here in Portugal. Will be, for sure in the top ten movies of the year although first place is a very long shot. The number one is secured for “The Da Vinci Code”.

The Looser of the Week:

After a very strong week, and in fact the fourth time at the top three movies, this one is a disaster. A 58% drop in spectators, an average of 358 and the drop to number 5 in it´s 5th week. The film is “The Devil Wears Prada”. The only good news is that it passed 200.000 spectators in it’s run. Not all is bad.

No more news this in Portugal for the week.

See you next week.

Good Night and Good Movies.