68th Portuguese Box-Office Analysis

I’m back for a new Box-Office report, here in Portugal.
And we had a big week for movies. The top 4 films have an average above 1000 and more spectators than last weeks top ten movies. Wowwwwww…
A very big week for movies, with three new openers in the top ten and especially two new ones in the top three spots.

We had 342185 spectators for the week, which means a 29% increase. The rain is starting to pour and it’s time to hit the cinemas everywhere.
I´m there all the time so I don’t understand this migrating thing of movies being bigger nearer Christmas. Give me a good movie and I’m there.

Was Mr. Bond taken of the first place spot?
Lets answer that by saying that DanielCraigIsBond.com, hehehe.

So here are the numbers:

This concerns the week from 30 of November to 6 of December.

Legend

Position and Movie
Number of Theaters
Number of Spectators (Week)
Average per Theater / Week
Comparison w/ last Week’s Result
Number of Spectators (Total Run)
Week of Release
1. Casino Royale
79
100153
1268
-33%
250733
2nd Week
2. Borat
41
79184
1931
-
79640
1st Week
3. Flushed Away
57
72524
1272
-
72524
1st Week

4. Step Up
20
20377
1019
-1%
40899
2nd Week

5. The Departed
45
18962
421
-28%
164102
4th Week

6. Perfume: History of a Murderer
25
15521
621
-9%
93420
4th Week

7. The Queen
19
12378
651
-
12378
1st Week

8. The Devil Wears Prada
24
9668
403
-31%
210919
6th Week

9. A Special Year
15
8367
558
-8%
31684
3rd Week

10. Filme da Treta
21
5051
241
-41%
273734

8th Week

The Champion:

No news in the top spot. The new Mr. Bond is still number one. And the big news is that, it is still above 100.000 in its second week. Being above the 400.000 is still possible and that means the third place of the year is a sure thing. And Mr Bond is not in the top films of the year for some years now. Well at least in the last two ones. Before that there wasn’t any way to know. The box-office is something very new in here. One thing is for sure Daniel Craig is Bond. "Casino Royale" soars really high.
All hail the new one…

The New Players:

Some very impressive openings is what we can talk about this week. Only 5 films passed the 2000 average this year, so being near it is a very good result. In just 41 theaters “Borat” managed 79184 spectators and it seems its popularity is passing trough the entire world. Kazakhstan is definitely in the map now. The problem is still to point it out. But Borat, despite the bad publicity is almost resuscitating this country from the ashes. From being known by practically nobody to being a worldwide phenomenon. For Sasha Baron Cohen, thank god this is paying off, since there will be lots of people asking for money for being humiliated. That’s the price of fame for you.

In third place and right behind it is the last Aardman/Dreamworks (it really seems it is the last), “Flushed Away”. That special Aardman, “man made” touch with Dreamworks 3D capability made this an instant success in here, although it didn’t happen in the U.S.A. We still do love animation. And of this quality is always a welcoming sight.
It made 72524 spectators on a week with 4 movies above the 1000 average. The top 4 are in great shape. So kudos, also, to the big 2nd week for “Step Up”, just 1% down from last week in number 4.

“The Queen” opened at number 7 place. A good opening for a small film, that with the nominations to the Oscars became a little bigger. But since it opened in December it will be hard to get something out of it. But it still did 12378 spectators for the week, for an average of 651. An amazing actress that, finally, will get a just reward. The Oscar is in the bag.

The Winner of the Week:

An easy answer for this one. Very Naice… Yes, it’s true “Borat” is the biggest winner of this week in Portugal. The 79184 spectators and especially the 1931 average made this Borat week in Portugal. And now more than 1% of Portugal knows what Kazakhstan in all about. Or maybe not…hehehe.

The Looser of the Week:

Once a winner, the next day a looser. This seems like a soccer coach motto. But no, it’s “Filme da Treta” that wins this week’s prize. The looser of the week. The number 10 spot with a 241 average was the main reason for it’s prize. Also the 41% drop, in a very strong week made the decision even easier.

See you next week.

Good Night and Good Movies.