46th Portuguese Box-Office Analysis

Another week trying to put everything in order. But it is becoming increasingly difficult.

Yes, am still trying. i didn´t gave up.
I could say this was a stronger week by a 20% margin. It managed to bring 214886 spectators to see the top ten movies to the movie theathers. In the middle of all decisions of the world Cup. But since now the games are really more far apart it is possible to see both of them.

And it is happening. In the first 6 months of this year more 350.000 spectators visited the movie comparing to 2005 results. That´s a 35% increase in numbers. All thankx to big films openning and not because of any marketing or something. The strenght is still on the big blockbusters in which "The Da Vinci Code" played the stronger part.

But this week there is a new number one and no it´s not "The Da Vinci COde". Just continue reading to see which one is it.

This concerns the week between 29 of June to 5 of July.

Legend

Position/Movie
Theather Count
Spectators (Week)
Average Per Room/Week
Percentage of Spectators Rise(+) or Drop (-)(-)
Spectators (Total)
Week of Release (New Film)

1. Cars
70
68700
981
-
69049
1st Week

2. The Fast and the Furious 3: Tokyo Drift
40
54188
1355
-30%
131645
2nd Week

3. The Da Vinci Code
57
21338
374
-8%
715316
7th Week

4. Take the Lead
30
19015
634
+16%
58970
3rd Week

5. RV

30
13410
447
-4%
47045
3rd Week

6. When a Stranger Calls
12
9751
813
-
9751
1st Week

7. X-Men: The Final Stand
28
9307
332
-21%
173441
6th Week

8. The Omen
31
9144
295
-16%
77024
5th Week

9. Asterix et les Vikings
23
5141
224
-54%
50542
4th Week

10. She´s the Man
18
4892
271
+12%
31500
5th Week

The Champion:

Yes, it´s a new one. And what is it? None other than Pixar´s latest "Cars". With 7 consecutive number one films they are hot and they will continue that way as long as they continue to do the greats movies they do. Not just the best animation movies but the best movies. And as i usually say they always get me on the detail they put on every movie screen. They are just beautiful to watch. It managed 68700 spectators to an average per week of 981. Not bad but it deserved to be even better. But in the summer the competition is really rough so a very good result.

The New Players:

At number 6 we find "When a Stranger Calls" with 9751 spectators for a 813 average per theather. A decent opening considering it´s the dreaded Pg-13 horror movie. Comeone... Is still there any reall horror movie fan that still looks at this kind of pictures? The "fly of the chair" trick just doesn´t work it for me. Good riddance.

"The Secret Life of Words" is found at number 13, out of the top 10. With a meager 424 average per theather for 2542 spectators this is a disapointing start but an expected one. No marketing, no buzz whatsoever and it was destined to be one of those that falls under the radar. It just lacks something.

The Other Players:

On the downside we find "Asterix et les Vikings" with a poor week and a 54% drop. That got to hurt!!!It managed 5141 spectators more than many films but that drop in a good week doesn´t sound great. It sounds really awful. But this still makes it the foreign movie most seen in Portugal (Ps:American movie here are the national movies, officially).

On the upper side, and the good news go to "Take the Lead", Bandera´s latests is on a hot streak. Dance movies get people to movies here in Portugal. Every dance movie was always a hit here. We are a very dancable crowd. It managed 19015 spectators and a 16% rise in numbers. Very nice indeed.

See ya soon. Bye.